You can apply marketing strategies all day, but if they aren't effective, those efforts don't matter in the long-term. Measuring marketing effectiveness is crucial to improving your go-to strategies over time. Are your methods hitting KPIs? Are they helping your...
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7 Link Shortener Alternatives to Goo.gl
When you’re trying to drive traffic to your website and generate new leads, the goal is to make your content as attractive as possible. After all, with so much competition out there, it’s important you stand out from the crowd...
How to Make Money on YouTube: 7 Effective Strategies
Okay, ad revenue is the most obvious way to make money on YouTube. But it’s not the only way—or, to be honest, the best way. (Spoiler: the best way to make money on YouTube is all the ways.) YouTube is...
What Is an Enterprise Data Model? [+ Examples]
Enterprise data modeling is nothing new. This tactic has been around for years, but it is still relevant to modern businesses today. It can feel like an abstract, complex concept at times, but it is an important part of data...
How to Craft Lead Magnets Your Customers Can’t Ignore
Getting traffic to your site is nice, but there’s not much of a point if those visitors don’t convert. There’s one tactic I use above all others to generate new leads: A lead magnet. They aren’t some newfangled tech trend....
YouTube Analytics: How to Use Data to Grow Your Channel Faster
If you’re using YouTube for business, you need to understand YouTube Analytics. Whether you plan to make money directly from your YouTube content or simply use YouTube as a marketing platform, you need to know what’s working and what’s not....
Google’s NEW 3-Strikes Ad Policy: The Full Scoop + 5 Tips to Prepare
It feels like just yesterday we were discussing issues like how to dispute Google Ad disapprovals or the new restrictions for Housing, Employment, and Credit policies. And on July 20, 2021, we learned that come September, there’s going to be yet another...
How to Get Listed in The YouTube Recommendation Sections
It’s widely known YouTube is the world’s second-largest search engine. However, did you know the majority of video viewing on YouTube doesn’t actually originate from the search bar? In fact, the video platform has confirmed its YouTube recommendation engine is...
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