To create a paid ad campaign effectively, you need a solid strategy for organizing your data and tracking your ad performance. Excel spreadsheets can do just that. While a spreadsheet might not seem like the most intuitive tool for managing your marketing efforts, there are many Excel tricks you can use to quickly streamline your…
How to find your niche in 4 easy steps
Wondering what a niche is, and how can you find yours? Google defines a niche as: “products, services, or interests that appeal to a small, specialized section of the population”. That’s a bit abstract, but the chances are that you already have a good idea of what your niche is, and you just need to…
HTTP Error 403 Forbidden Messages: What They Are & How to Fix Them
Imagine this – you’ve recently created a new website to host your content, and you’re excited to see it go live. You can’t wait to dive into SEO and begin ranking for keywords and attracting an audience to your brand. But then a friend emails you and says, “Hey, is there a reason I see…
![SEO and Accessibility: Content [Series Part 2]](https://localseoresources.com/wp-content/uploads/https://feedpress.me/link/9375/14491220.gif)
SEO and Accessibility: Content [Series Part 2]
As SEOs, our goal when we’re creating content is to provide equitable access, which means that content isn’t just available to search engines, but also to people of all abilities. In the second installment of his three-part accessibility series, Cooper shows you how to ensure that your amazing content is accessible by bots AND people.
4 Incredibly Useful YouTube Studio Reports You Won’t Find in Google Ads
Google Ads already has dedicated columns you can use to review the performance of your video campaigns. While these built-in columns are always helpful, sometimes you just need more information. This is where YouTube Studio can be extremely helpful. YouTube Studio’s analytics can provide a ton of data on how organic and paid viewers interact…
How to Use Semantic Search for Paid Ad Campaign Copy
Semantic search isn’t only for organic traffic; it’s for paid search as well. Understanding the difference between broad and exact match search is important, but semantics is all about the search intent behind a query. Google is focusing a lot more on search intent and keyword variants. Knowing the correlation between intent and semantics can…
Google’s MUM understands what you need: 1000x more powerful than BERT
Natural language understanding has been a tough nut to crack, but thanks to Google’s continued investment in AI, it has reached a whole new level. At I/O 2021, Google introduced MUM — Multitask United Model. According to Google, this new language model is 1000x powerful than BERT, released in 2019. MUM is coming to Google…
5 Reasons Why Messaging Should Be Part of Your Social Media Strategy
Social messaging has surged in popularity in recent years. Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). In fact, according to our Digital 2021 Report, there are now:…