I work with clients on all kinds of local-visibility-related challenges, but you would not believe how much time I spend on service pages: explaining, critiquing, troubleshooting, inventorying, creating, and refining them, and then doing it all over again. By “service...
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Excel
How to Merge Cells in Excel in 5 Minutes or Less
Knowing the ins and outs of Excel is essential for organizing data, understanding analytics, and getting the most from your marketing efforts. The tool is great for quickly processing vast amounts of data, but it can be overwhelming if you...
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SEO and Accessibility: Technical SEO [Series Part 3]
We hope you’ve enjoyed this series on SEO and accessibility. In the final installment, Cooper shows you how the technical SEO strategies you implement across your site can help make it more perceivable, operable, understandable, and robust.
Ecommerce
7 Strategies for Memorial Day Sales
Memorial Day means many things to many people. At its heart, it’s a day to commemorate the brave American soldiers who died fighting for this country. For many, the Memorial Day weekend also marks the start of summer and a...
Google, Google Maps, Google My Business
How to Use Instagram Reel Insights to Make Better Reels
A recent Instagram update includes what brands and creators have been waiting for — Reels Insights. Since their introduction in 2019, Reels have become an integral part of Instagram’s ecosystem. They now sit front and center in the app, easily...
Education, Finance
Estate Planning – Do I Need A Will And When Will I Need It
Getting a copy of the will when probate has been granted Estate Planning : When someone dies, the person in control of their estate (for example, money and property) must usually seek approval from the probate court. If there is...
Technical SEO
If Technical SEO Is Dead, It’s A Lively Corpse
Two weeks ago I showed a case where a client site had broken some redirects, lost organic traffic shortly thereafter, then magically gained it back without fixing anything. The Tl:DR was that Google was getting pretty good at “fixing” tech...
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The MozCon Virtual 2021 Final Agenda
MozCon Virtual 2021 is right around the corner! Read on to see what this year has in store, and don't forget to purchase your ticket!
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