Most brands aren’t operating full newsrooms and don’t have the capacity to cover breaking news, but there are still ways to participate in relevant, newsworthy conversations — and surveys are a great option. See how you can utilize surveys to...
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community, gift ideas, local, Milwaukee, mother's day, Resources, small business
Mother’s Day and Milwaukee Small Businesses: a Perfect Match!
If you want to make mom feel appreciated like none other this year, look no further than our digest of locally-sourced gift ideas and promotions. Support Milwaukee small businesses this Mother’s Day while you show her why you’re her favorite....
SEO
Why Entity-Based SEO is a New Way of Thinking About Optimization
Search engine optimization (SEO) used to be defined by the number of keywords and keyword synonyms across your website’s content. When Google launched its knowledge graph, SEO shifted away from simply relying on keywords, and search engine crawlers began prioritizing...
Software releases and updates, Yoast SEO, Yoast SEO Premium
Yoast SEO 16.2: Getting your technical SEO in shape
One of the focal points of Yoast SEO is getting out of your way. If we look at the technical aspects of SEO, Yoast SEO gets stuff done. Plus, most of it happens in the background, without you noticing it....
Google, Google Maps, Google My Business
3 Must-Dos to Demonstrate *True* Inclusion and Diversity in Your Marketing
The majority of people in the United States feel underrepresented in media and marketing campaigns, and there is more interest in what brands are doing to address this issue given the social changes that are sweeping the nation. Because of...
Mobile Marketing
How Apple’s iOS 14.5 Release Could Impact Advertisers
Imagine this: You run a successful online store and have a sleek app that makes shopping a breeze. Most of your sales come from paid ads on Facebook and Instagram, and your usual process involves retargeting customers who open your...
Paid Ads
How to Humanize PPC Ads
As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. There’s nothing wrong with that approach. After all, PPC ads have obvious advantages. You can reach new customers, track your...
Content SEO, Google algorithm
What can Google’s “product reviews update” teach us about “high-quality content”?
In April 2021, Google changed how they assess content which ‘reviews’ products and services. The “Product reviews update” made it harder for pages that do little more than “summarize a bunch of products” to rank highly. But, unlike many other...
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