I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding. You learn very quickly how to present yourself online, especially on platforms like Instagram. From there, I moved into sales...
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Google, Google Maps, Google My Business
AI agents for social media: How to use them right now + what you can expect in the future
I was running social media for an organization when TweetDeck hit the market. That dashboard with mentions, DMs, lists, and trends was the neatest piece of technology. I left it running in a tab 24/7 in between using it to...
entrepreneurship
Why your startup needs a content strategy (& how to build one that scales)
A content strategy for startups begins with a simple truth: Every piece of content needs a purpose. I learned this lesson the hard way when managing my first startup blog. Armed with enthusiasm but no real plan, I spent three...
Google, Google Maps, Google My Business
Influencer marketing: Advanced strategies to maximize ROI in 2025
Remember when trusting strangers on the internet seemed risky? Times have changed. Now, those online voices can be your brand’s key to marketing success. Influencer marketing has evolved into a $24-billion industry, with brands of all sizes scrambling to get...
Business Tools
Content aggregators can help you get more eyes on your marketing collateral — here’s how
Those who know me know that I have a healthy obsession with travel. So, I often pore over travel blogs looking for the best way to plan a trip and the best activities to do in a given place. One...
Buyer's Journey in Marketing
How to use buyer journey keyword research to unlock SEO-generated revenue
I know the impact of ignoring buyer’s journey keywords all too well. Early in my SEO career, I generated two million clicks for an ecommerce store. The client and I were thrilled. The graph on Google Search Console was trending...
SEO Basics
15 years of Yoast: 15 SEO tips for 2025 and beyond
We’re celebrating 15 years of Yoast, and we can’t celebrate without offering some SEO insights. So, here are 15 SEO essentials to focus on in this year and beyond. Whether you are a beginner or an SEO expert, these tips...
Uncategorized
5 Crazy Phenomena in Google Business Profile Page Suspensions
Google’s local map is a bewildering place for a business owner (or marketer), especially when you try to figure out why some Google Business Profile pages run into trouble and others don’t. Half the time there’s no clear rhyme or...
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