Historically, the only option available for diriving calls directly from Facebook Ads was through Reach campaigns, which worked. However, their primary objective did not necessarily focus on driving more calls. But as of recently, Facebook quietly launched a click-to-call ad...
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Google, Google Maps, Google My Business
How to Sell Products with Facebook Shops: A Guide for Marketers
15% of the social media users in the US use Facebook to shop, making it the second social network after Pinterest where they shop the most. This means the onus is on you to make buyers’ shopping experience as seamless...
Affiliate Program, Passive Income
How to Make a Passive Income from the Internet – The Truth
Read on and I’ll tell you how to make a passive income from the internet, but I’m going to tell you my experience. It’s the experience of one person. This is a hype-free article. I tell it how it is,...
Local SEO, Plumber Marketing, Search Engine Optimization (SEO)
5 Local SEO Tips for Plumbers
5 Local SEO Tips for Plumbers to Connect with More Local Customers Did you know that 4 out of 5 consumers use local searches before purchasing? That means if you’re not optimized for local SEO, that’s 80% of your local...
Content Marketing
A Behind-the-Scenes Look into HubSpot’s Newest Content Marketing Strategy (Part 1 of 3)
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. How do customers discover new products nowadays? Despite there being many ways of...
Social Media
How to Find Instagram Influencers
It’s hard to believe Instagram started in 2010. It has turned into a marketing powerhouse. There are 1 billion monthly active Instagram users, and more than half of them use the platform every day. US businesses also love the social channel,...
Rich Snippets, Schema.org
How to get great looking Google results
You probably know the feeling. You’re Googling for a term you’d (like to) rank for and you see a competitor that has a search result that looks incredible. It has star ratings or an image, or both. Or it might...
Google, Google Maps, Google My Business
Get More Google Business Reviews With These 16 Tried & True Tactics
It’s long been known that what customers have to say about your business carries more weight than what you have to say about your business, no matter how great your services or how genuine your messaging may be. And knowing how...
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