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Google, Google Maps, Google My Business
4 Smart Ways to Get to Know Your Post-COVID-19 Customers
As the world begins to open back up, there’s no doubt that life, as we know it, has changed. This is doubly true for the consumer. The way we buy, the things we buy, and the mindset in which we...
Google, Google Maps, Google My Business
A Beginner’s Guide to Using Google Ads (Previously Google Adwords)
Using Google Ads might be the best decision you make for your business. This is not an exaggeration. People use Google to search 3.5 billion times a day. Each search offers opportunities for you to get your brand in front...
Technical SEO
What is a Web Crawler? (In 50 Words or Less)
I don't know about you, but I wouldn't describe myself as a "technical" person. In fact, the technical aspects of marketing are usually the hardest ones for me to conquer. For example, when it comes to technical SEO, it can...
Uncategorized
The Theory Behind Ranking Factors — Whiteboard Friday
Posted by rjonesx.Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. In this brand new Whiteboard Friday, Russ Jones discusses the theory behind those ranking factors, and...
Email Marketing
How to Find Any Business Email Address
The internet has made communication between businesses more accessible than ever. Collaboration and outreach can often be done with the touch of a button. But sometimes, finding the email address of someone you’d like to communicate with can be such...
Google, Google Maps, Google My Business
How to Easily Get More Calls Using Facebook Click-To-Call Ads
Historically, the only option available for diriving calls directly from Facebook Ads was through Reach campaigns, which worked. However, their primary objective did not necessarily focus on driving more calls. But as of recently, Facebook quietly launched a click-to-call ad...
Google, Google Maps, Google My Business
How to Sell Products with Facebook Shops: A Guide for Marketers
15% of the social media users in the US use Facebook to shop, making it the second social network after Pinterest where they shop the most. This means the onus is on you to make buyers’ shopping experience as seamless...
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