Do you wonder how often you link to a certain post? Or how many outgoing links it has? If you don’t, you should. Because if you want a post to rank, you should link to it from related content. And,...
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Google, Google Maps, Google My Business
The Ultimate Guide to Creating Compelling Webinars
Have you ever considered holding a unique and fun business event for your target audience and customers? An event with engaging content, interactive exercises, and networking — all with the potential of improving your brand awareness, converting more leads into...
Psychology
The Critical Role Ethics Plays in Modern Marketing
As much as it might be difficult to define what “ethics” is in relation to marketing, it’s easy to define what it isn’t. Take, for instance, a product pricing landing page that gives incorrect information (or, hides the price entirely...
Uncategorized
How Your Brand Can Earn Media Coverage on NBC News, USA Today, CNBC, and More
Posted by amandamilliganAs you might imagine, it’s not easy to get your brand name mentioned in top media outlets. But if you put in the work to engage in content marketing + digital PR, the benefits are massive: High-quality backlinks...
Uncategorized
How to Get Started with Automated Email Marketing: Tips, Tools, and Examples
I have a confession. I *very* strongly dislike the phrase, “she wears a lot of hats.” It’s overused, like “these are unprecedented times” or “move fast and break things.” But if you’ve been the sole marketing person (or the sole everything...
bing ads, bing shopping, Ecommerce, microsoft ads
How to Set Up Microsoft Bing Shopping Campaigns for Ecommerce Businesses
Google may lead the search engine ranks, but they’re not the only player in the game. Bing holds 11.22% of the global search engine market share. Compared to Google’s 72.94%, that may not seem like much — but with upwards...
Software releases and updates, Yoast SEO, Yoast SEO Premium
Yoast SEO 14.9: Polish word forms, Hebrew keyphrase recognition
Yoast SEO 14.9 comes with a new round of improvements, plus two new language-based enhancements: Polish word form support in Premium and Hebrew keyphrase recognition in Free. Polish is the tenth language to get word form support and there’s a...
Google, Google Maps, Google My Business
The Top Facebook Updates You Need to Know: August 2020
“The only constant is change,” Greek philosopher Heraclitus has famously said. We can’t prove it, but we’re pretty sure he was talking about Facebook updates. Sometimes its changes delight (see: the introduction of Messenger). Sometimes they cause mass outrage (see:...
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