Many businesses use Google’s Local Services Ads (AKA “Google Guaranteed”) program to show up at the very top of the local results – above all the other ads, and above the local map (AKA the 3-pack). Local Services Ads (LSAs)...
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Local Marketing, Local SEO, Marketing and Sales Alignment, SEO
The 5 Key Components of a Killer Customer Marketing Strategy
It's easy to see marketing as a process specific to attracting and converting prospects — the practice of generating and capitalizing on potential customers' interest. But once that potential has successfully been removed from the equation, and the prospect of...
Local Marketing, Local SEO, SEO
The Real Short-Term and Long-Term Results of Content Marketing and Digital PR
Posted by amandamilliganOne of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., and pitch them to online publishers. This is what we do at Fractl,...
Local Marketing, Local SEO, Online Advertising, Resources, Search Engine Optimization, SEO, Websites
Why Every Business Needs an Online Review Management Strategy
With more opportunities to leave and read reviews than ever before, it isn’t surprising to hear that online feedback can sway consumers’ purchasing decisions. In … The post Why Every Business Needs an Online Review Management Strategy appeared first on...
Google Analytics, Local Marketing, Local SEO, SEO
The Ultimate Guide to Google Analytics in 2020
Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated. In fact, when I first started to delve into GA’s waters, I wondered if I’d ever truly get it. There were...
Local Marketing, Local SEO, SEO
The Ultimate Guide to Facebook Insights for Advertisers
Customers, founders, marketers, your neighbor down the street—everyone is on Facebook these days. With billions of monthly active users, marketers still look at the social media giant as an effective channel for customer acquisition. By running paid ads on the...
Content Marketing, Learn, Local Marketing, Local SEO, SEO
How to Do Local Keyword Research Like a Pro
With more than a decade’s worth of experience in internet marketing, Ann Smarty is a real pro when it comes to the ins and outs of SEO and content. Here, she provides a guide to performing local keyword research. Would...
Local Marketing, Local SEO, SEO, Uncategorized
Want to End Your Lease But Not Your Local SEO? Factors to Consider If You Might Leave It Behind
Now you’re looking at your lease through the local SEO lens. A combination of the pandemic, the lockdown(s), the quasi-reopening, and other changes has made you want to save money where you can, or work from home indefinitely, or move...
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