“The only constant is change,” Greek philosopher Heraclitus has famously said. We can’t prove it, but we’re pretty sure he was talking about Facebook updates. Sometimes its changes delight (see: the introduction of Messenger). Sometimes they cause mass outrage (see: literally any time the interface is redesigned). But one thing’s for sure: Facebook never rests…
12 of the Best Link Shorteners That Aren’t the Google URL Shortener
For a human being, there are times when being short is patently not helpful: for example, reaching the infuriatingly high top cabinet in the kitchen where your partner keeps all the best snacks. (Popcorn! Just! Out! Of! Reach!) But if you’re a URL, shorter is better, pretty much every time. That’s why URL shorteners are…
Bing PPC Ads: How They Work (and Compare to Google Ads)
If Googling has ever let you down, you may have come across another search engine called Bing. This search engine is powered by Microsoft and strives to outdo Google at every turn. Bing wants to revolutionize digital search and rival the industry’s long-standing powerhouse. It’s an ambitious goal, but one place where Bing differentiates itself…
Troubleshooting GMB Rankings
The 8 Reasons Your Google My Business Listing Isn’t Ranking In The 3 Pack Google any service you can think of that is offered by a local business. Chances are, Google returns a large box with three businesses listed beneath a map showing their respective locations in your area. Your Google search…
The Complete Guide to Google My Business
Table of Contents What is Google My Business? Why Is Google My Business Important How to Setup Google My Business How to Optimize Your Google My Business Listing What Should I Add to My Info Section? Brick & Mortar vs. Service Area Business Choosing the Right Category Optimizing Services Section Attributes/Highlights Business Description Photo Guidelines…
LinkedIn Analytics: The Complete Guide for Marketers
Does your business have a presence on LinkedIn? If yes, then it also has social media goals—from recruitment to awareness and sales. And without LinkedIn analytics, your ability to track these goals is just guesswork. LinkedIn analytics metrics are the proof points of your LinkedIn marketing efforts. This data allows you to measure your success….
Most Important And Popular Instagram Trends to Watch Right Now
9 of the Most Important Instagram Trends to Watch For Like most social media trends, Instagram trends move quickly. And in 2020, change has been fast and furious, with a global pandemic, social uprising, and competitors, shaking things up. Trends make the difference between looking out of touch or ahead of the curve. That doesn’t…
How to Deliver Excellent Customer Service, Every Time
If you compare a business to the human body, there’s no doubt customer service is at the heart. It’s more than just a conversation answering a client’s question, it’s the accumulation of every interaction the client has with your business – it’s the pilot smiling from the cockpit as you board the plane, the…