YouTube may be more than 15 years old, but the platform has only gotten better, faster and stronger with the passage of time. If you’re considering diving into the world of video with the planet’s most popular video-sharing social network, we’ve got all the hot numbers you need to inform your strategy right here. Read…
How Does Google Ads Work in 2022? The Complete, Visual Guide
Google Ads help articles are certainly helpful, but when it comes to understanding exactly how Google Ads works, it’s not so clear. And ask a super-passionate PPC expert how the Google Ads auction works and they may as well be an actual auctioneer. How it sounds when someone explains Google Ads to you. But as…
12 Unique Ways to Generate Leads With QR Codes
If you watched the 2022 Super Bowl, you might have been one of the millions of people who scanned the QR code featured in the ad from cryptocurrency platform Coinbase. When scanning the code, you were sent to a page that offered you $15 just for downloading and signing up for Coinbase. The 1-minute Coinbase…
The 6 Essentials of a Successful Paid Media Strategy in 2022
A paid media strategy is like any recipe. You have the freedom to customize different ingredients to your liking, but forget one key ingredient and the whole outcome is impacted… In this post, I’m going to cover the six essential ingredients you need in your paid media strategy this year if you want to avoid…
How to Edit Instagram Photos Like a Pro
Instagram is a visual platform — so having great photos is key to a successful Instagram strategy. In other words: quality images result in quality engagement. Thankfully, you don’t need to be a pro photographer to post beautiful content to your Instagram accounts. All you need is your smartphone camera, a few editing tools and…
How to Manage Instagram Followers Effectively and Efficiently
In every traditional rags-to-riches story, there’s a part where the wide-eyed hero gets a reality check: they gaze at their mighty kingdom, overwhelmed by the empire they worked so hard to build. In 2022, the hero is you, and the empire you rule (however big or small) is your Instagram account. For the brave-hearted brands…
The Complete Guide to Using Facebook Chatbots for Business
Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? For brands trying to stand out in a crowded online marketplace, this is not a good look. Most brands don’t have…
How to Repost on Instagram (All 7 Ways!)
Feeling stuck on what to post on Instagram? Good news: You already have access to a treasure trove of content your audience will love, right in your Instagram Feed. In this post, we’re showing you what, why, and how to repost on Instagram… …not one, not two, but seven different ways. Between photos, videos, Stories,…