According to Bill Gates, “Content is King.” That was true in 1996, and it continues to be true today. As consumers become savvier, content continues to play a vital role in educating and converting consumers. However, not all marketers understand how to implement a content strategy correctly. When you don’t start with the basics, you…
SEO news in June 2021: Google updates, WordPress 5.8 beta, and loads more
It’s been a busy month for SEO news! We’ve had lots of Google updates and the start of the Page experience rollout. Plus loads of new Google Business and Shopping features — is Google the new high street? Finally, don’t miss our first look at WordPress 5.8, and a brand new search engine called Brave….
5 Steps to Build an Enterprise Data Strategy, Straight From an Expert
Data can be a scary word. It shouldn’t be, but it is. Mostly because people struggle with how to manage it. Many companies have reached the point where they have so much data, they don’t know where to go next. Others believe they are so small, there’s no need to invest in an enterprise data…
Why You May Need a Content Calendar For Paid Campaigns
If you create content, you need a content calendar. I know—not an earth-shattering revelation! What about a calendar specifically for your paid content? Should it be part of your regular editorial calendar? A separate calendar? Do you even need a paid content calendar? The answer to the first two questions is: How you structure your…
Do the SEO workout to rank higher with your best content
Are you ranking with the content you want to rank with? With your very best content? The content you’re the proudest of? When you’re doing SEO, you want your best posts and pages to be the ones that get the most attention. But that’s not easy at all! How do you make sure that your…
![The Best Video Formats on Instagram [New Data]](https://no-cache.hubspot.com/cta/default/53/9294dd33-9827-4b39-8fc2-b7fbece7fdb9.png)
The Best Video Formats on Instagram [New Data]
As a millennial, it’s no surprise that Instagram is one of my favorite social media platforms. This network is the third most popular social media site for Gen Z and millennial audiences. While scrolling through the site is the easiest thing to do, posting the right content for your audience isn’t. As a marketer, you’ve…
MozCon Virtual 2021 Interview Series: Dana DiTomaso
We’re thrilled to welcome Dana DiTomaso back to this year’s MozCon Virtual where she’ll discuss modern web development that puts SEO first. Check out what she has to share ahead of the show!
Best SSL Certificate Provider
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You want people to trust your site, and that requires a valid secure sockets layer (SSL) certificate. SSL certificates are issued by a certificate authority (CA) and they build trust in two important ways:…