![Ultimate Guide to Hero Images [Best Practices + Examples]](https://no-cache.hubspot.com/cta/default/53/6b90aadb-dd8c-4687-89a3-c245110c6a91.png)
Whether or not you realize it, you judge every website by its visual appeal. And it only takes about 0.05 seconds to form an opinion. That means the hero image (the first photo, graphic, or video people see) has to be eye-catching enough to keep people scrolling the site. High-quality hero images are the key…
How to Create Unique Gift Guides for E-Commerce Content
Whether it’s for a loved one or a colleague at work, getting a gift for someone is never easy. One reason is there are billions of options to choose from. The other reason is most people don’t have the time to look through millions of catalogs to pick one. That’s why if you run an…
![5 Ways to Build a Positive Brand Association [+ Examples]](https://no-cache.hubspot.com/cta/default/53/814dd420-0d49-40e0-b59c-f01066e186c1.png)
5 Ways to Build a Positive Brand Association [+ Examples]
Whoever said “All publicity is good publicity” lied. The only truth in it is that bad publicity can bring attention to your brand and expand your reach. However, first impressions (and every impression) after that can last. So, if your brand is associated with negative traits and concepts, it can be difficult to change that…
20 Creative YouTube Video Ideas You Should Use in 2021
If you’re looking for YouTube video ideas to make an impact on YouTube or other platforms, you’re in the right place. Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. What there is, however, is plenty of opportunity for success if you can be…
Yoast SEO 16.4: Full readability and word forms for Czech
Over the years, we talked a lot about the importance of readable texts. We want to offer everyone the chance to understand the message that you are trying to bring across. That’s why we invest so much in our language tools like the readability analysis and our word forms feature. For Yoast SEO 16.4, we’re…
8 Ways to Champion Animals in Your Local Business Marketing Strategy
The majority of American households now include pets, and recent global quarantines have only brought us closer to them. In today’s blog, Miriam outlines eight ways you can honor the relationships your customers have with their animals, plus tips for weaving those efforts into your local business marketing strategy.
The 6 Kinds of Digital Marketing Collateral You Should Be Creating
It goes without saying, but your marketing materials shouldn’t be limited to conventional outbound advertisements — particularly if your business is B2B. Sure, capturing attention is part of the battle, but what happens when a prospect visits your website and sees nothing but some product descriptions and a pricing page? There has to be more…
How to Do Multiple Location SEO
Having multiple-location SEO enables businesses to attract website traffic from various states or countries across the globe. It brings a lot of benefits to e-commerce businesses that offer worldwide or international shipping. If you have it in place, you can expand your customer base and quickly grow your business. How to do multiple-location SEO? Here…