How can you stay ahead of the competition and win on social media? Start with a social media competitive analysis. It will tell you how you stack up against others in your industry, and surface new opportunities and potential threats....
Day: June 2, 2021
Competitive Pay: What It Means and How To Receive It
Competitive Pay: Anyone who has spent time looking for work may have come across the same hiring buzzwords again and over again. “Competitive pay” is a phrase that is frequently used in job descriptions to attract top personnel. While these...
10 Years of Local Search Blogging
Today marks 10 years since I started blogging about local SEO and related topics, and in my view it marks the real start of my business and all that’s brought – including 400+ posts, way more skill, great clients, a...
May 2021 Google SERP Features: People Keep Also Asking
May’s Local Pack-o-Meter data is in and shows basically flat growth in all categories, except one. People Also Ask: PAAs jumped almost two percentage points last month according to Traject Data’s Historical SERP Database of ~60 million US queries. The...
Ultimate Guide to Hero Images [Best Practices + Examples]
Whether or not you realize it, you judge every website by its visual appeal. And it only takes about 0.05 seconds to form an opinion. That means the hero image (the first photo, graphic, or video people see) has to...
How to Create Unique Gift Guides for E-Commerce Content
Whether it’s for a loved one or a colleague at work, getting a gift for someone is never easy. One reason is there are billions of options to choose from. The other reason is most people don’t have the time...
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