How can you stay ahead of the competition and win on social media? Start with a social media competitive analysis. It will tell you how you stack up against others in your industry, and surface new opportunities and potential threats. This guide will teach you how to conduct your own competitive analysis for social media….
Competitive Pay: What It Means and How To Receive It
Competitive Pay: Anyone who has spent time looking for work may have come across the same hiring buzzwords again and over again. “Competitive pay” is a phrase that is frequently used in job descriptions to attract top personnel. While these two words are appealing to people trying to increase their earning potential, it is not…
10 Years of Local Search Blogging
Today marks 10 years since I started blogging about local SEO and related topics, and in my view it marks the real start of my business and all that’s brought – including 400+ posts, way more skill, great clients, a great living, some friendships, a better understanding of my place on this dustball, and a…
May 2021 Google SERP Features: People Keep Also Asking
May’s Local Pack-o-Meter data is in and shows basically flat growth in all categories, except one. People Also Ask: PAAs jumped almost two percentage points last month according to Traject Data’s Historical SERP Database of ~60 million US queries. The monthly jump is not that interesting; it’s the steady upward trend over the past year….
![Ultimate Guide to Hero Images [Best Practices + Examples]](https://no-cache.hubspot.com/cta/default/53/6b90aadb-dd8c-4687-89a3-c245110c6a91.png)
Ultimate Guide to Hero Images [Best Practices + Examples]
Whether or not you realize it, you judge every website by its visual appeal. And it only takes about 0.05 seconds to form an opinion. That means the hero image (the first photo, graphic, or video people see) has to be eye-catching enough to keep people scrolling the site. High-quality hero images are the key…
How to Create Unique Gift Guides for E-Commerce Content
Whether it’s for a loved one or a colleague at work, getting a gift for someone is never easy. One reason is there are billions of options to choose from. The other reason is most people don’t have the time to look through millions of catalogs to pick one. That’s why if you run an…