Have you ever considered holding a unique and fun business event for your target audience and customers? An event with engaging content, interactive exercises, and networking — all with the potential of improving your brand awareness, converting more leads into paying customers, and boosting revenue? While the idea for and potential results of this event…
The Critical Role Ethics Plays in Modern Marketing
As much as it might be difficult to define what “ethics” is in relation to marketing, it’s easy to define what it isn’t. Take, for instance, a product pricing landing page that gives incorrect information (or, hides the price entirely … ). Alternatively, consider a social media advertisement that claims a product will do X,…
How Your Brand Can Earn Media Coverage on NBC News, USA Today, CNBC, and More
Posted by amandamilligan As you might imagine, it’s not easy to get your brand name mentioned in top media outlets. But if you put in the work to engage in content marketing + digital PR, the benefits are massive: High-quality backlinks to your site A significant boost in brand awareness An increase in your brand’s…
How to Get Started with Automated Email Marketing: Tips, Tools, and Examples
I have a confession. I *very* strongly dislike the phrase, “she wears a lot of hats.” It’s overused, like “these are unprecedented times” or “move fast and break things.” But if you’ve been the sole marketing person (or the sole everything person) at a company, the phrase probably fits. And if the phrases (and hats) fit,…
How to Set Up Microsoft Bing Shopping Campaigns for Ecommerce Businesses
Google may lead the search engine ranks, but they’re not the only player in the game. Bing holds 11.22% of the global search engine market share. Compared to Google’s 72.94%, that may not seem like much — but with upwards of a third of US desktop searches coming from Bing (and Bing-backed AOL and Yahoo),…
Yoast SEO 14.9: Polish word forms, Hebrew keyphrase recognition
Yoast SEO 14.9 comes with a new round of improvements, plus two new language-based enhancements: Polish word form support in Premium and Hebrew keyphrase recognition in Free. Polish is the tenth language to get word form support and there’s a lot more coming. Let’s get started, shall we? Word forms in Yoast SEO Premium: now…