The advantages of shared hosting always come back to the fact that it’s the cheapest, easiest and most popular way to get a website online in which the website owner remains free to move his website around without being forever bound to stay with any particular internet service provider. In this post, we’ll explore the…
How to Create 10x Content — Best of Whiteboard Friday
Posted by randfish Have you ever tried to create 10x content? It’s not easy, is it? Knowing how and where to start can often be the biggest obstacle you’ll face. In this oldie-but-goodie episode of Whiteboard Friday, Rand Fishkin talks about how you can develop your own 10x content to help your brand stand out. Click on…
Google Reduces Visibility in Search Terms Report: What You Need to Know
On September 1, Google announced that the search terms report within Google Ads will now be showing only search terms that reach a volume threshold. This reduced visibility into ad campaigns has caused immediate is of concern among advertisers and agencies, who rely on the report’s insights to optimize their Google Ads performance. There are a…
How Marketing Siloing May Be Ruining Your Business
According to Investopedia, a silo mentality is “a reluctance to share information with employees of different divisions in the same company… reducing the organization’s efficiency.” In other words, if different people or teams in your company aren’t on the same page about everything that’s going on, they might end up doing a worse job. Silos…
The latest news in SEO and WordPress: August 2020
Every month, Jono and I sit down to discuss the latest news in SEO in a live webinar for our Yoast SEO Academy members. It’s a fun way for us to provide you some of our insights on what’s happening right now. In addition, you get to ask your questions as well, so it’s a…
How To Start A Local Marketing Agency
5 Steps To Starting Your Own Local Marketing Agency Thanks to the explosion of all things digital, starting your own marketing agency no longer requires the same kind of capital and connections that you would have needed decades ago. But that doesn’t mean it’s easy – a lower barrier of entry means more competition, and…
How 2020 Changed Social Media: Checking In On Our Trends Predictions
As we enter the final stretch of this unforgettable year, it’s a good time to check in on the trends impacting the social media landscape. 2020 changed everything: the way we communicate, the way we shop, the way we greet one another. It also changed how we use social media. This blog post summarizes: Our…
Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy
With a ranking as one of the top ten most popular sites on the internet, Reddit is undoubtedly an intriguing channel for advertising purposes. However, the site can often seem intimidating, and perhaps even too random to create a cohesive advertising strategy. Plus, since its primary purpose is to expose viewers to the top-trending content…