Instagram Highlight covers make a great first impression. Located right below the bio section of your Instagram profile, they provide a polished look for your Instagram Highlights and draw attention to your best Instagram Story content. And you don’t have to be a hip influencer to use them. Orgs of all stripes from government institutions…
3 High-Impact Marketing Strategies You’re Probably Overlooking
Everyone wants to be #1 … especially when it comes to marketing. Reaching the top of search engine results and creating content that becomes viral is a marketer’s dream — but it’s often not that simple. Creating good, high-quality marketing campaigns mean creating content that aligns with your marketing goals, target audience’s interests, brand voice,…
Brain C-13 Premium Brain Booster Ingredients Are Clinically Tested?
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What’s Sprite to Coca Cola? An Exploration of Brand Portfolios
Do you know how you have siblings, cousins, aunts, and uncles? Well, brands kind of do too — only their fellow brands probably don’t get way too aggressive about the conspiracy theories they believe in while everyone’s just trying to enjoy Thanksgiving dinner like somebody’s Uncle Gary does every year. While brands don’t go through…
3 Digital PR Tenets for Excellent Outreach
Posted by amandamilligan Content creation and promotion is our bread and butter at Fractl, but most of the questions we get are tied to the promotions side of the process. People ask us: How are you able to secure media coverage on sites like CNBC, USA Today, and more? It’s not easy, I’ll tell you…
Reputation Management Consulting
How would you feel if your conversion rate grew by 120 percent? Research from Uberall shows that companies that move their aggregate review rating from 3.5 to 3.7 stars experience a 120 percent growth in conversions. If your review rating increases by 0.1, you can experience a conversion rate boost of 25 percent! If you’re…
Social media optimization with Yoast SEO
Our Yoast SEO plugin handles optimization of your WordPress site for search engines, and we dare say it does that pretty well! Most of it is technical and content optimization, but there’s more to SEO than on-page optimization. You need links pointing to your website and for that to happen, people need to talk about you and…