Posted by Tom.Capper Google Analytics data is used to support tons of important work, ranging from our everyday marketing reporting, all the way to investment decisions. To that end, it’s integral that we’re aware of just how that data works. In this Best of Whiteboard Friday edition, Tom Capper explains how the sessions metric in…
How to Use Instagram Filters in Paid Social Media Campaigns
One billion – that’s how many people use Instagram each month. With such a huge, highly engaged audience, you can bet the competition between brands is tough. This is why small details can make all the difference, and Instagram filters could play a part in making your social media campaigns more successful. What are Instagram Filters?…
Coming soon: Free Structured data for beginners course!
Have you noticed that, over the years, search engines have been changing the way they show you the results of your search? These results are becoming more visual, notable, and clickable. Which means that it really pays off to be one of these results! The good news is that you can increase the chance of…
4 Ways to Help Black-Owned Businesses Survive & Thrive Now
By now, everyone knows that Covid-19 is decimating small businesses across the country; fewer are aware that the negative impact of the pandemic has fallen disproportionately on Black businesses. If you’re a Black business owner, that might not come as news, but for many, the recent New York Times analysis of the impact of Covid-19…
Catnip Plant Care Tips
Five catnip plant care tips from catniputopia.com If you want to incorporate a catnip plant into your garden or yard, Whether for landscaping or a friendly cat, you’re in luck, because Catnip is an easy plant to look after. Firstly, it is essential to focus on two different ways: The Nepeta cataria is the best…
How to Do SWOT Analysis For PPC
Pay-Per-Click (PPC) marketing can be one of the quickest and most effective ways to drive customers to your site. But it can be hard to make money through PPC ads. It’s all too easy to make common mistakes that can wreck your campaign. Luckily for you, I’ve got plenty of tips that can help. And there’s one…
An introduction to Microsoft Clarity
Microsoft’s Clarity is a new, free analytics tool which provides website usage statistics, session recording, and heatmaps. Compared to Google Analytics (and other analytics platforms), it’s a little basic. But it’s robust, it’s easy to use, and it has some interesting features. Table of contents What is Microsoft Clarity? Key features and reports Dashboards &…
Total Addressable Market (TAM): What It Is & How You Can Calculate It
In college, I interned at a MarTech company that sold email marketing optimization software. With their software, brands could finally gain visibility into their email program’s deliverability rate or inbox placement, which most email service providers, like Constant Contact or MailChimp, can’t do. The business’ largest revenue stream was a channel partner program that enabled…