According to Smart Insights, 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. This means 62 percent of companies...
Year: 2020
Bing, Facebook, Google Analytics, Google Search Console, WordPress, Yoast SEO
The latest news in SEO and WordPress: October 2020
October is coming to an end and this means that we hosted another SEO news webinar at Yoast HQ. If you’re not familiar with this recurring event yet: it’s a monthly webinar at which our experts Joost and Jono discuss...
Google, Google Maps, Google My Business
How to Post on Instagram: A Step-by-Step Guide
With over 1 billion active users, Instagram is undoubtedly one of the most far-reaching social media networks you can use for marketing purposes. Instagram has proven a viable advertising option for businesses today, and shows no signs of slowing down...
Marketing
How to Launch an Online Coaching Business
On This Page How to Launch an Online Coaching Business Start Your Own Photography Business Start Your Own Business The Pros of Coaching The Cons of Coaching Steps for Starting a Coaching Business How to Start a Coaching Business Which...
Product Marketing
The Marketer’s Guide to Segmentation, Targeting, & Positioning
I once heard a new business owner define their target market as … wait for it … “everyone”. *cringe* While it’s nice to believe that everyone would be interested in purchasing your product or service, it’s not wise to define...
Ecommerce
Best Dropshipping Companies
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. It’s no secret that the ecommerce industry has been booming. As those trends continue to climb, the dropshipping market...
Google algorithm, Mobile SEO
Google Discover: What it is and how to get your content in
Google Discover offers users a different way to search. Actually, it’s not really search — it’s queryless discovery of content that fits your preferences and interests. It suggests new content based on your search activity and interaction with the Discover...
Google, Google Maps, Google My Business
Instagram Story Hacks: 20 Tricks and Features You Should Know
You’ve probably already pored over our Must-Try Instagram Hacks. (It’s a fun beach read, I totally get it!) Now, it’s time to master the fine art of the Instagram Story. It’s just basic math: If a picture is worth a...
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