Thinning hair refers to minor to moderate hair loss Unlike widespread hair loss, thinning hair doesn’t necessarily cause baldness. It does, however, give the appearance of thinner spots of hair on your head. This problem is common in both sexes but is also seen in a higher incidence in males. One of the major causes…
Google Ads Update: Responsive Search Ads Are the New Default Ad Type for Search Campaigns
Google Ads Update 14 days. That’s the amount of time it took for Google to announce another change coming to their Google Ads platform. On February 4th, Google shocked the SEM world by informing us that BMM (Broad Match Modifier) would soon be a thing of the past. Then, just two weeks later on February…
7 Dead Simple Ways to Reduce Bounce Rate
Posted by Cyrus-Shepard Is a high bounce rate bad? The answer is: it depends, but yes, sometimes it can be. Is a high bounce rate bad for SEO? That’s where it gets a little more complicated. In this week’s episode of Whiteboard Friday, Cyrus gives you seven easy SEO tips to address your bounce rate, and increase engagement…
How to Lower PPC Churn Rates
It’s a pay-to-play world. From social media to Google Ads, companies invest thousands of dollars a month into paid ads. However, there’s a lurking metric you might not be tracking: your PPC churn rate. When it comes to paid ads, most marketers and business owners track metrics like click-through rate (CTR), quality score, and cost…
What does Google do?
How does Google work? What does Google actually do? For many of you, this will be fairly old news. But for everyone who is new to the world of SEO: let me explain what Google does and how SEO works. In a way that is easy to follow, because understanding this really helps you create…