We’re not talking about broems or posts that bait engagement. You’ve seen them. The ones that ask people to respond to a poll with different reactions. Look, they were kind of clever at first, but people are getting tired of them. The social media team at Hootsuite uses posts without links to ask questions and…
CBD Infused Foods – Health Professionals and Researchers Debate
The use of CBD infused foods is a subject of debate among health professionals and researchers. Despite the lack of peer-reviewed scientific evidence that the products contain effective anti-inflammatory properties after baking, their use in foods is a common practice. Many do say that a reduction in anxiety occurs, and that is also a benefit…
6 Ways to Bring Empathy Into Your Marketing Strategy (in 2021 and Beyond)
Posted by Nadya_Khoja The events of 2020 have shown us just how important empathetic marketing is for businesses both large and small. The world has changed and businesses need to adapt to the new needs of their customers if they want to grow. The best way to do that is through empathy. What is empathetic…
Content is King…But Why? Here is a Data-Driven Answer
Tired of hearing “content is king?” It’s a phrase that makes most marketers roll their eyes. Does it still ring true? If so, why is content still so important? Where Did the Phrase ‘Content is King’ Come From? In 1996, Bill Gates wrote an essay that changed the course of digital marketing. Titled “Content is…