Back when we found out about iOS 14, there were a lot of question marks as to when it would be enforced, what it would mean for your Facebook campaigns, and how you could prepare. Now that iOS 14 is in...
Day: June 3, 2021
Google, Google Maps, Google My Business
How to Get on The Instagram Explore Page in 2021
Social media discovery is mostly driven by ad dollars, but the Instagram Explore page remains one of the final frontiers for organic reach. Behind the Explore feed, Instagram’s fine-tuned algorithm has gotten real good at recommending people with content they...
Google, Google Maps, Google My Business
Robots.txt: The Deceptively Important File All Websites Need
The robots.txt file helps major search engines understand where they’re allowed to go on your website. But, while the major search engines do support the robots.txt file, they may not all adhere to the rules the same way. Below, let’s...
Health, small business
What Conditions May Benefit From Acupuncture?
Acupuncture Headings Found On Original Article What does acupuncture feel like? Tremors or electrical sensations? What conditions may benefit from acupuncture? What does acupuncture do? Incorporating acupuncture into real life What’s the philosophy behind acupuncture? Acupuncture for weight loss What...
content strategy, Deep SEO Thoughts, E-A-T, Featured, Google
Should SEOs Regret Focusing on Featured Snippets?
Remember when Google finagled with their system to make it so that you couldn’t double dip on Featured Snippets/Instant Answers (Get a Featured Snippet and rank on page 1 in 10 blue links). Well, there are a lot of people...
Uncategorized
The Maker SERP Squeeze: Why Should SEOs Care?
Looking at 500 data points for each year from 2013 through 2021, Russ examines whether a long-standing theory in search engine optimization is true: do reviewers, aggregators, and non-manufacturing retailers push makers and manufacturers out of the SERPs over time?
Uncategorized
19 Powerful B2B Marketing Strategies That Work Now (Based on NEW Data)
If you perform a Google search for B2B marketing strategies, it’s all too easy to land on articles that simply provide the generic list of marketing strategies we already know to be true: SEO, PPC, email, social media, referral marketing, loyalty...
Marketing
How to Use Customer Reviews in Images and Video Ads
Choosing the right content for your image and video ads can be challenging. What message will actually get consumers to take the plunge and buy your product? Regardless of how thorough your digital marketing plan is, there’s no one simple...
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