Terminology is everything. Marketing, Sales, Product, Service — virtually every function in a business relies on some common terminology to do their best work. One area where alignment on terminology is essential is goal setting. Whether you use the OKR model, the KPI framework, the Golden Circle, or another methodology, everyone in the company should…
Why and How to Import Cost Data to Google Analytics (+Template)
Several times, I have had clients ask how they can see cost information for non-Google channels in Google Analytics. They do not want to go into each paid media channel to review the data. And even if I create a Google Data Studio dashboard compiling all of the data, certain clients are just used to…
22 Marketing Techniques That Cost You Time, Not Money
Here is a common situation many startups face. They have no money, but they have to do marketing. What can they do? Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. The beauty of growth hacking is that it engages alternate methods of growth, methods which are sometimes lower…