Back in March when Google replaced expanded text ads (ETAs) with responsive search ads (RSAs) as the default ad type for Search campaigns, we all had a feeling that ETAs might be on their way out. And sure enough, on August 31, Google announced that it is sunsetting ETAs as of June 30, 2022. Reactions…
How to Use STAT to Find SEO Opportunities at Scale
Today, Cyrus explains how powerful STAT can be when you’re trying to discover SEO opportunities on a massive scale.
BCS Turns 5: What We’ve Learned & A Bit of Reflection
It’s true. We made it. We made it to five years, and I can’t say I’m surprised, because I know how hard we’ve worked, but simultaneously, I’m somewhat at a loss for words. So that’ll make the rest of this post a little tricky, but here goes nothing: More than anything, I’m really humbled. And…
6 MarTech Trends in 2021 and Beyond
Are you hoping to identify MarTech trends that can help your campaigns be more effective and run more smoothly? As our marketing capabilities evolve, so do the tools we use to measure our successes and how we achieve that success. In this blog, we unpack the six biggest MarTech trends looming over the marketing industry…
9 Types of Social Media and How Each Can Benefit Your Business
When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry. However, there are many types of social media sites out there, with new platforms and formats popping up on the regular….
Urban Survival Essentials – You Require An Urban Survival Kit
Essentials for Urban Survival – You’ll Need An Urban Survival Kit: In the city, basic survival is critical. We’ve spent a lot of time talking about survival in the woods, but what about in the city? If you live in a metropolis, catastrophe can strike at any time, whether you’re at work, home, or elsewhere….
Data Ingestion: What It Is Plus How And Why Your Business Should Leverage It
A scaling business is bound to have data stored across multiple sources (e.g. databases, files, live data feeds). Even individual teams within a department — such as Content Marketing, Brand Strategy, and SEO — likely use multiple data sources simultaneously. It’s important to ensure you have a way of viewing, visualizing, and analyzing all of…
9 AI Tools For Media Creation
Artificial intelligence (AI) tools for media let you create content at scale in a previously impossible way and you don’t even need design experience to create something impressive. AI isn’t new. The film and gaming industries both use it regularly, for instance. But, these sectors have only scratched the surface of AI capabilities. On a…