If I told you that you could become a successful YouTuber/vlogger, would you believe me? YouTube is certainly saturated; 500 hours of video are uploaded to YouTube every minute. There are dozens of million-dollar YouTubers and bloggers creating thousands of hours of video a year. How could you possibly break through the noise? Well, I’m…
Meet our 2021 Yoast Diversity fund recipients!
Diversity is an important aspect of every community. It fuels discussion, change, and growth. It brings new voices and ideas into the mix. Diversity opens the door to new possibilities, and keeps that door open for everyone, not just a privileged few. That’s why we made the Yoast Diversity fund: to support underrepresented groups that…
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How to Create Landing Pages for Real Estate [+Examples]
When people are looking to buy or rent a new house, what’s the first thing they do? That’s right, they go online. In fact, 51% of home searches start on the internet. People search Zillow, Apartments.com, Redfin, and local real estate websites. Additionally, people also turn to the internet when they want to value their…
Cannibalization
In today’s episode of Whiteboard Friday, Moz SEO expert Tom Capper walks you through cannibalization: what it is, how to identify it, and how to fix it.
How to Automate Your Instagram Marketing and Get 132% More Engagement
If you know me, you know I love Instagram. Why? Because it is one of the only social networks left that is truly “personable” and the engagement is still decent because of it. But just like any social network, it requires a lot of time and work. Here’s the thing though, by automating your Instagram,…
How to update your content in 10 steps (and make it better)
Do you have old posts and pages that need some new life breathed into them? It’s worth taking the time to update your content. Not only is it better for user experience, fresh and up-to-date content is good for your SEO too. Follow the 10 steps below to update your content and make it even…
Google Adds Data Back to Search Terms Report—What’s the Catch?
Maybe I nerd out over PPC too much, but I think looking through the search terms report is the most entertaining activity. When else do you have the opportunity to get inside the heads of your audience and see what they’re typing into Google? Last year, Google took away some of the fun with limitations they…
Instagram Reels Tutorial: 10 Editing Tips You Should Know
Everyone is talking about how the Instagram algorithm loves Reels, and that using the format can improve engagement and reach. But getting started with such a creative medium can be intimidating. We’re here to help with an Instagram Reels tutorial that will help you master 10 essential editing tools and skills needed to create engaging…