Site Kit is an official Google plugin designed for WordPress. It brings together a collection of Google tools to manage and optimize your site. It’s easy to use, even if you don’t have a lot of technical knowledge. So if you’ve ever wanted to check things like which of your pages gets the most visitors,…
4 Local SEO Tips for Electricians
Rank Higher on Local Search Results Local SEO for electricians is a major driver of website traffic and qualified leads for electrical businesses. Every year, local search becomes more and more relevant to small businesses. As a matter of fact, Google saw 350 times more searches for the keywords “local” and “near me” in 2019…
Boosted Posts vs. Paid Ads: Key Differences and When to Use Each
For many businesses, social media is an intimidating landscape. You know that you need to be on several platforms to reach your audience, but you’re not entirely sure if your content is getting enough organic reach to make the time investment worth it. To add to that, you’ve been collecting followers and page likes for…
8 Perilous PPC Mistakes to Avoid This Holiday Season
Your food is bought, family and friends have been invited, and gifts are wrapped. You may think you’re a holiday pro until you log online to find your PPC account in shambles! With this season being such an important time for countless businesses, you don’t want to fall victim to any PPC mistakes when it…
How ‘near me’ searches can help your local SEO
Google keeps getting better at handling near me searches. Needless to say, mobile is the de facto way for most people to search for businesses and products — especially while out and about. Location-based ‘everything’ needs to be taken into account while optimizing the mobile and local SEO for location-dependent businesses. It’s clear that Google…
9 Social Media Trends You Need to Know to Plan Your 2022 Strategy
It’s that time again. Social media managers everywhere are blinking our eyes and poking our heads out from behind our screens to take the lay of the land. We’ve got strategies to plan, and we need to know: which social media trends are going to change the game in 2022? Is TikTok going to overtake…
Electrician SEO: The 4 Pillars of Successful SEO Campaigns
Electrician SEO Campaigns Built To Grow Website Traffic, Qualified Leads & Booked Jobs So, you own and/or operate an electrical business and you’re wondering how to create a better SEO campaign to increase your chances of being discovered by potential customers while they search online, but you’re not sure where to start? Well, you’re definitely…
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What Is an Ad Network and How Does It Work? [+9 Networks to Try]
To state the obvious, researching, finding, and buying digital ad space is a time-consuming process. In fact, an article by the Wall Street Journal compares it to “pulling out weeds online.” But what if there was a middleman who could connect advertisers to websites that are seeking advertisers (and vice-versa)? Enter the ad network. Let’s…