One marketing blunder can make or break any brand these days. Competition is fierce and if a brand doesn’t (or accidentally doesn’t appear to) align with a customers’ values, there could be major consequences. In this post, we’re going to walk you through eight of the worst marketing fails in history by brands we’re familiar…
What Are Brand Identity Elements?
Branding is tough. It requires you to truly understand the message you want your business to convey to the world, and to understand your customers and what you want them to take away from your business. One of the key parts of branding is establishing brand elements, and, in this post, we’ll discuss what they are,…
