With a focus on a more private browsing experience, Google has announced that it will deprecate third-party cookies. Not long after, it announced the concept of Federated Learning of Cohorts, or FLoC, to create solutions and alternatives for advertisers while maintaining privacy...
Year: 2021
Google, Google Maps, Google My Business
Experiment: Do Reels Perform Better Than TikToks?
TikTok vs. Reels is one of the great rivalries of our time, much like Coke vs. Pepsi or BetaMax vs. VHS, or pants vs. culottes. You may be considering investing in Instagram Reels or Tiktok and wondering if you need...
Leadership
What Are Interpersonal Skills? + 5 Ways to Develop Them
To succeed at our jobs, we often ended a wide range of skills, from simply communicating to in-depth product knowledge. Soft skills, like communication, fall into the category of interpersonal skills, and they are typically expected of everyone, regardless of...
Uncategorized
Winning the Page Speed Race: How to Turn Your Clunker of a Website Into a Race Car
Winning the page speed race requires the same things as winning a car race: making sure that your vehicle is as lightweight as possible, as powerful as possible, and that you navigate the racetrack as efficiently as possible.
Ecommerce
12 Niche Marketplaces to List Your B2B Services
E-commerce is the future, but it isn’t just for B2C. B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. Globally, B2B marketplaces make up a $31 billion market. Amazon Business,...
Google, Google Maps, Google My Business
PPC Reporting Guide: How to Learn, Inform, & Impress With Your Data
It’s no secret that I LOVE paid advertising. I wish I could play with ads all day, every day. But, I can’t. No one can. That’s because they cost a pretty penny. You don’t have to love PPC as much...
Leadership
Hard Skills vs Soft Skills: What’s The Difference, and How to Improve Both
I first heard about “hard skills” and “soft skills” in high school. Hard skills seemed to be the ones that everyone wanted, and soft skills were just personality traits that were nice to have. This worried me, as I saw...
Uncategorized
Responsive Search Ads: 5 Best Practices for Google Ads PPC Search Campaigns
These tips will help you optimize your responsive search ads in your Google Ads search campaigns, and increase clicks and conversions.
Recent Comments