This post explains everything you need to know about cornerstone content – or evergreen content, as it’s also known. You’ll learn what it is, why it’s important for SEO, how to write this kind of content and how you should link from your posts to your cornerstone articles. Table of contents What is cornerstone content?…
23 Smart Ways to Get More Instagram Followers in 2022
Things that increase dopamine in the brain: -Exercise -Turmeric. -Leafy greens. -Getting more followers on Instagram. Am I right? But in all seriousness, growing your Instagram following can help you to raise brand awareness, build relationships, and get more customers to your business. So in this guide, I’m going to share with you 22 free…
23 YouTube Stats That Matter to Marketers in 2022
YouTube may be more than 15 years old, but the platform has only gotten better, faster and stronger with the passage of time. If you’re considering diving into the world of video with the planet’s most popular video-sharing social network, we’ve got all the hot numbers you need to inform your strategy right here. Read…
Humor in Copywriting – Tips for Using Humor in Copywriting
Humor in Copywriting Tips for Using Humor in Copywriting: Copywriting is difficult, and learning how to write great copy is no easy task. While anybody may write a blog post, only outstanding content can appeal to your audience’s subconscious and encourage them to act. Humor is an excellent approach to connect with your audience and,…
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3 Super Bowl Ads Consumers Loved in 2022 & What Marketers Can Learn from Them [New Data]
Each year, the Super Bowl teaches us a lot about healthy competition. But — we don’t always see it play out on the football field. In fact, when the commentators send us to a commercial break, that’s where some of the biggest game-day face-offs take place. While football teams compete for trophies, companies spend millions…
Indexing in Yoast SEO: What pages to show in Google’s search results
You probably want Google and other search engines to show most of your content in the search results. But most websites also have a few pages or posts that don’t need to be featured in those search results. So how do you tell Google what pages to show and which ones not to? This is…
How Does Google Ads Work in 2022? The Complete, Visual Guide
Google Ads help articles are certainly helpful, but when it comes to understanding exactly how Google Ads works, it’s not so clear. And ask a super-passionate PPC expert how the Google Ads auction works and they may as well be an actual auctioneer. How it sounds when someone explains Google Ads to you. But as…
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12 Unique Ways to Generate Leads With QR Codes
If you watched the 2022 Super Bowl, you might have been one of the millions of people who scanned the QR code featured in the ad from cryptocurrency platform Coinbase. When scanning the code, you were sent to a page that offered you $15 just for downloading and signing up for Coinbase. The 1-minute Coinbase…