Noisy air conditioners and their effect on our daily life In the hotter months of summer, an air conditioner in Melbourne might be the best blessing that one could wish for, as it plays a critical role in our comfort and is an inevitable part of our everyday life whether we like it or not….
What Should Be in Your Local SEO Bug-Out Bag? A Checklist
Some of your local visibility struggles are caused by Google, some are your competitors’ handiwork, and some are due to you or your crew. Much of the time, that last category of mistake is easy to avoid by taking a prepper approach. Local SEO is hard enough without self-inflicted wounds. Some of those wounds may…
Image SEO – How to be the Image SEO King and optimise your images
Image SEO – How to be the Image SEO King and optimize your images for Search By Chris Giles – the Image SEO King himself Always make use of images Images, when used correctly, can help readers understand your content. The old adage “a picture is worth a thousand words” may not apply to Google,…
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How to Write a Great Email Signature [+ Professional Examples]
Around the globe, more than 300 emails are sent and received each day, on average. That’s 300 opportunities to market yourself and your business in those individual emails you send. A lot of people treat their email signatures like an afterthought, which is a big missed opportunity. Those signatures are a chance for you to…
The 8 Best Free Online Survey Tools for Gathering Data & Feedback
What’s one of the worst mistakes you can make as a business owner or marketer? Relying too much on your own ideas and opinions. In fact, studies consistently show there are gaps between what marketers think consumers want and what consumers actually want. The best way to get a true read on your audience? Online…
8 Brilliant Content Marketing Examples to Take Your Company Out of the Unknown
If you want to grow your brand, you need a content marketing plan. Why? Seventy-eight percent of companies that produce effective content have a documented marketing strategy. That said, there’s no use in creating content if it won’t help you achieve your marketing goals. Instead, you need to know how to recognize great content. To…
8 Ways to Master Green Marketing (+5 Eco-Friendly Brands to Follow)
Just last week, we celebrated the 52nd anniversary of Earth Day, which helped give rise to the environmental movement more than half a century ago. Now, of course, it’s far more common to see brands prioritize the environment than it was in 1970. Image source And this, of course, spurred the rise of green marketing….
Instagram Video: Everything You Need to Know in 2022
Instagram video content is currently available in four formats: Reels, Live, Stories, and Instagram Video. Video content has exploded on the platform in recent years, with 91% of Instagram users reporting they watch videos on a weekly basis. The varying formats of video across the platform may feel like a lot to juggle. But it’s…