In recent days a couple of clients and others have told me of increased filtering of Google reviews – as in they see fewer reviews by the day on their Google Business Profiles, and for no clear reason. Google has filtered reviews for many years, to one degree or another. About 10 years ago Google…
Data-Backed Tips for Successful Hybrid Team Leadership in 2022
According to Microsoft’s 2022 Annual Work Trend Index Report, 53% of employees are considering transitioning to a hybrid work setup in the next year and hybrid work is up seven points from 2021. So, what does it take to lead a hybrid team? We’ve got a few tips. 1. Set rules of engagement. When everyone’s…
How to prepare yourself for Google Analytics 4
There’s a new Google Analytics coming to town and it’s time to get ready! This new Analytics will eventually replace the good old Universal Analytics as we know it. Although you can use your current Analytics for another year, we strongly recommend getting started with Google Analytics 4 right away. In this post, we’ll tell…
How to Write a Follow-Up Email (+12 Examples & Templates)
They say the squeaky wheel gets the grease. But the squeaky wheel can also be annoying and cause one to toss out the entire cart. Translation: how you word your follow-up emails matters. So in this post, I’m going to show you how to write a follow-up email for just about every scenario and then…
Link building from a holistic SEO perspective
Link building isn’t easy. That doesn’t mean it’s rocket science. It means it takes a lot of work if you do it right. Link building done the wrong way can backfire, resulting in a ban from Google altogether. In this post, I’ll discuss our ideas about getting more backlinks: link building from a holistic SEO…
Herbs That Help You Breathe Better
Herbs That Help You Breathe Better Herbs That Help You Breathe Better: Despite the fact that breathing is a difficult and necessary activity, most of us do it unconsciously. Our lungs are in charge of expelling carbon dioxide and receiving oxygen from the environment. Because of this gas exchange, our bodies can function normally. The…
Surprising Facts About Catnip Use
Surprising Facts About Catnip Use What exactly is Catnip? Surprising Facts About Catnip Use: Catnip is a member of the mint family of herbs. It’s more than just a plant that makes cats happy. Catnip has long been used as a tea to aid digestion and relaxation, and it also works well as a mosquito…
10 Things About Termites That Might Surprise You
If you live in a subtropical area where termites are abundant, you may have heard the foreboding warning that nothing is more sinister than a swarm of these disgusting crawlers poised to tear your house apart. But, as it turns out, they’re much more than that! Read on to discover ten lesser-known facts about termites…