Whenever I have a client that asks about running YouTube ads, we run into the same roadblock about 99% of the time. The clients think they either (a) don’t have enough video creative to use for ads, (b) don’t have the extra budget for video creative, or (c) they don’t have the tools to do…
How To Get More Share of Voice on Social Media
Looking to establish yourself as a leader in your industry? Or turn up in more conversations related to products you sell? One of the best ways to do this is by increasing your share of voice. Traditionally, share of voice (SOV) measures your brand’s prominence by the visibility of your advertising as compared to your…
Should You Invest In Real Estate Or Stocks?
To raise the value of your portfolio, you must discover a method that does not need too much of your time and work. Investing cash is a fantastic idea, but how can you invest without placing yourself in too much danger? This is a common topic; therefore, we’ll attempt to discover an answer for the…
How Marketers Are Preparing for Google’s Third-Party Cookie Phaseout
Over the past few years, consumers have become increasingly concerned with how companies use their data. And many feel passionate about protecting their privacy — in fact, HubSpot’s Blog Research found 80% of consumers believe data privacy is a human right. Data security has become a critical component for long-term customer retention and loyalty. So…