We often hear the terms “leaders” and “managers” used interchangeably. However, there are key differences in how each operates. In this article, we’ll dive into what those differences are and how you can leverage each one within an organization. What’s most interesting is that every leader has likely taken on a managerial role. However, not…
6 Ways to Scale Facebook Ads (The Right Way)
Facebook advertising has been a staple of nearly every major brand over the last 5+ years. There’s no doubt that the platform provides value and can help you introduce your company to new buyers. If anything, a more common challenge I hear is how to find MORE scale within the Facebook Ads environment. Companies are…
How to Use Customer Segmentation to Improve the Performance of Your Marketing Campaigns
Your audience wants personalized marketing from your business. In fact, they expect it. According to research, 71 percent of customers expect businesses to send them personalized marketing messages, and 76 percent are disappointed when they receive generic communications instead. The challenge? If you don’t know your audience, you can’t send them personalized content. You don’t…
Checkout page UX – How to provide a good user experience on your checkout page
The last step in an online buying process is always the checkout page; your website’s cash register. It consists of a number of steps that lead to a completion of a purchase. It’s not uncommon for people to abandon their shopping carts during the checkout process due to a bad user experience. And it’s a…
What’s The Next Cryptocurrency To Explode In 2022?
Cryptocurrency has grown in popularity in recent years, and many people have taken advantage of the investing possibilities that currencies like the well-known Bitcoin provide, despite their significant volatility. You now want to make some investments in the cryptocurrency market and are wondering which coin will skyrocket and enable you to benefit handsomely. If this…
5 Skills You Should Leave Leadership Training With
Are you an experienced leader looking to brush up on your skills? Or maybe you’re brand new in this space and want to gain the tools to help you succeed. In this article, you’ll discover the key leadership skills you should leave leadership training with along with the benefits of taking a leadership training course….
39 Inspiring Father’s Day Instagram Captions & Ready-to-Post Images
With over 70 million dads in the world, over 50 ways to say dad, and one billion Instagram users, you can rest assured that ideas for Father’s Day Instagram captions are in high demand. Image source But Father’s Day is different for every business audience—and on an individual level it can vary from joyful to…
How to Build an Efficient Social Media Approval Process for Your Team
Every social media team of more than one person needs a social media approval process. Content approval processes are not unique to social media. For example, you probably already have an approval process in place for your blog or your website. But the immediacy and reach of social channels make an approval workflow all the…