Why is it that it’s easier to write a 1,500-word blog post than to write a one-paragraph email to your customers? I’ll tell you why. With emails, you’re directly addressing your readers, and with short emails, every word is in the spotlight. You’ve got to get it just right. To spare you the struggle, I’ve…
Ear Infections: What You Need to Know
Ear Infections: What You Need to Know Bacteria, fungi, and viruses can infect the ear canal or the Eustachian tube, which connects the ear to the throat. Antibiotics, antiviral and pain-relieving drugs, and surgery may be used depending on the type of infection. The ear is divided into three sections. The visible region of the…
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How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]
The line between marketing and digital marketing has blurred. Offline marketing was once considered “traditional” compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Traditional marketing, which ranges from radio ads to billboards and magazine spreads, simply adjusted to the new era….
The 17 Best Mission Statement Examples to Help You Write Yours (+Template!)
Every business sells something. Every business is unique. And every business wants to put its best foot forward both in the physical world and online. Yes, your social media posts, website content, paid ads, emails should reflect that. But it’s also important to have one central statement that brings everything together. That’s where your business…
How to Get a Free Domain Name in 3 Steps
Every website has a domain – it’s what makes it unique and it’s where your site lives on the internet. I use neilpatel.com, as you can see in your browser. So, one of the first steps of building a website is getting that domain to call home. And that domain is going to cost you…
What is an XML sitemap and why should you have one?
A good XML sitemap acts as a roadmap of your website that leads Google to all your important pages. XML sitemaps can be good for SEO, allowing Google to find your essential pages quickly, even if your internal linking isn’t perfect. This post explains what they are and how they help you rank better. What…