So you’ve got your Google Ads campaign up and running, and your ads and keywords are starting to generate an impressive number of clicks. Great! But unless you’ve got conversion tracking installed, you won’t be able to see how many of those clicks are actually resulting in sales. So how do you track conversions in…
24 Gen Z Statistics That Matter to Marketers in 2022
A few years ago, the oldest Gen Zers were still in high school. Practically infants. Now, the oldest are 25 and rapidly moving up corporate, and other, ladders. How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what…
How To Use Essential Oils for a Better Night’s Sleep
Best Essential Oils for Sleep A good night’s sleep is critical for general health and well-being, yet it may be difficult to get. Fortunately, essential oils may assist. They have been used for ages to promote health and well-being. Fortunately, a broad range of essential oils is available to induce relaxation and increase sleep. Lavender…
LSG has a Newsletter!
LSG has a newsletter?! Hell yeah, we do. LSG just launched a LinkedIn newsletter called Page 1: SEO Research & Tips. This newsletter will be a gold mine for SEOs, stakeholders, and anyone looking for fresh SEO research and organic insights. We’ll be posting monthly to give you the rundown on the latest research LSG…
How to Start a Podcast on Spotify for Free
If you’re reading this, you’ve likely found a topic you could talk about for hours — and now you’re ready to launch a podcast. The good news: Spotify is becoming a go-to destination for podcasts. In 2021, Spotify listeners spent 78% more time listening to podcasts than the year before. Even better news: it’s relatively…