Day: December 6, 2022

It's Not Just a Marketing Phrase: 3 Ways to Deliver on Being a "Purpose-Driven Brand"

It’s Not Just a Marketing Phrase: 3 Ways to Deliver on Being a “Purpose-Driven Brand”

We’ve entered the era of purpose. 70% of employees believe it’s important to work for a business with a clear sense of purpose.  And, 54% of consumers have reduced or stopped purchasing from organisations they think missed the mark on environmental or social issues. Additional, countless data points in our most recent State of Consumer Trends Report highlight…

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