January. For some, it’s the holiday let-down season. For others, it’s the Monday of months. For us (and soon to be you), it’s the month of marketing opportunities! There’s Vision Board Day, National Mentoring Month, Squirrel Appreciation Day… January 21. Squirrel Appreciation Day. Mark your calendars. Read on to find: A full list of January…
The Power Of Reviews On A Local Business’ Bottom Line, Explained
A fantastic report has recently been released, and it is raising eyebrows among local company owners and marketers alike. The report provides a compelling argument for measuring how much a review affects the bottom line of a local business. It should come as no surprise to LocalBusinessWatch readers that reviews hugely influence consumers to choose…
How to Write Process Documentation
Whether you’re completing recurring tasks or creating a new program, process documentation can help you formalize your business endeavors. In fact, creating documentation helps improve coordination, structure, and consistency in your organization. This post gathers best practices for process documentation. Here, you’ll learn: What is process documentation? Why Process Documentation Matters Process Documentation Benefits Creating…
Inclusive language and SEO: Does inclusive language help you rank?
If you own a blog or a business, SEO is probably important to you. Then you also know that Google cares a lot about user experience. But there’s one aspect of user experience that’s often overlooked: inclusive language. But why should you care? Creating inclusive content is good for your users and your SEO. On…