There are lots of ways to perform key research to put together an SEO strategy. But, if you need to get a sense of your ranking opportunities quickly or are looking for new ways to refine your own research process and increase organic search traffic, this will be valuable for you. Our process involves using…
What Delta’s SkyMiles Program Campaign Tells Us About the Future of the Travel Industry
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Are rewards programs keeping airlines afloat? They just might be. Delta Airlines is taking a different marketing approach in its latest video called “Grow Your World With Every Mile” highlighting its SkyMiles…
What Foods Help Restore Gut Health?
What Foods Repair Gut Health? Our bodies are incredible. Whatever we put them through, they restore and heal themselves. Yet when we don’t take care of them – when we eat the wrong foods, drink too much alcohol, put chemicals on our skin and hair, or smoke – the consequences are typically felt in our…
Causal Research: The Complete Guide
As we grow up, all humans learn about cause and effect. While it’s not quite as nuanced as causal research, the concept is something our brains begin to comprehend as young as 18 months old. That understanding continues to develop throughout our lives. In the marketing world, data collection and market research are invaluable. That’s…
How businesses should approach short-form video
Nowadays, short-form content is all the rage. Just look at TikTok’s astounding popularity amongst younger generations. It has lead to the development of new and compelling video formats that are mostly found in feeds with a passive discovery mechanism. Or as the younger generations (ominously) call it: the algorithm. In this post, we’ll take a…
Why Aren’t My Google Ads Converting? 10 Reasons (& Solutions!)
You’ve got your suitcase packed, your snacks all set, the directions queued up on your phone. Your playlist is good to go. You’ve got a full tank of gas. You hop in the car to hit the road and the car won’t start. This is what it feels like to get a Google Ads campaign…
5 Best Electrical Upgrades to Save Money in Your Home or Business
Making electrical upgrades to your home or business can be a great way to save money in the long run. By taking the time to invest in energy-efficient solutions, you can reduce your monthly energy costs and increase the value of your property. Upgrading can also help to prevent costly repairs and maintenance down the…
Sports and Fashion Team Up for Unique Branding Opportunities
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The fashion industry and major sports leagues are two different industries that have countless collaboration opportunities. In 2022, major sports and fashion saw a number of intersection points beyond team merch, including:…