Are you prepared to plunge into an ocean of imagination and possibility? If so, the Metaverse is the place to be. The Metaverse creates an immersive social experience, a vast digital environment that blends VR, AR, and MR technologies. This primer for newcomers will explain the Metaverse, its defining characteristics, and the enabling technologies. We’ll…
How to Use SumIf in Google Sheets
When you’re managing spreadsheets, even a relatively small amount of data can become difficult to manage pretty quickly. But tools like Google Sheets have many functions that help you work with data more efficiently. A common challenge is figuring out how many instances you have of specific values within a large spreadsheet. That’s where the…
SEO basics: What is crawlability?
Do you want to outrank your competition? Then basic knowledge of technical SEO is a must. Of course, you also need to create great and relevant content for your site. Luckily, the Yoast SEO plugin takes care of (almost) everything on your WordPress site. Still, it’s good to understand one of the most important concepts…
8 Must-Haves of a Smart Social Media Governance Plan
All brands using social media in any form must navigate a constantly evolving set of risks in an environment that changes at lightning pace. A social media governance strategy ensures you’re prepared for whatever the world of social media throws at you. Keep reading to find out how to build a strategy that will help…
How Acupuncture Can Improve Your Health Part 1
1.Acupuncture Fundamentals Acupuncture is a form of complementary medicine that began in China over 2000 years ago. It is founded on the notion that vital energy, or Qi, runs through the body via paths known as meridians. When Qi flows freely and in harmony, the body is healthy. Illness or pain can arise when the…
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Lemon8 Is Currently the Fastest-Growing Social Media Platform: What Marketers Need to Know
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. A new social media platform is in town, and it’s quickly picking up steam. Lemon8 is owned by ByteDance, the China-based parent company that owns TikTok, and it’s had a buzzy debut…
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6 Ways to Earn Trust From Consumers Who Share Data With Your Brand [Data]
In 2023, having the right data can make or break your brand. But, for good reason, consumer data is harder than ever to get. As data privacy regulations continue to tighten and third-party data channels are phased out, just 29% of consumers say they trust brands with their data. While businesses should want the data of…
3 Key Questions to Determine if Performance Max Is Right for You
Performance Max (PMax) launched at Google Marketing Live (GML) 2021 and has received a mixed response. Some see great results and others struggle with the mixed-bag performance caused by lack of control. Understanding whether PMax will serve your account well comes down to these core criteria: What is your budget? Are your individual channels performing…