I think we can all agree that ice cream is great, but it’s even better with the right toppings. When it comes to promoting your small business, your marketing plan is the ice cream and your chosen channels are the toppings. Your foundation is great, but you need those layers on top to maximize results….
21 Brand Style Guide Examples for Visual Inspiration
Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public. The best brands stick in our brains because their presence…
7 Serious Risks You Face Using AI for Marketing
A couple of years ago, most of us marketers hadn’t the foggiest idea of how to use AI for marketing. Suddenly, we’re writing LinkedIn posts about the best prompts to whisper into ChatGPT’s ear. There’s plenty to celebrate about the sudden infusion of artificial intelligence into our work. McKenzie reckons AI will unlock $2.6 trillion…
Jono Alderson is leaving Yoast
Hey folks, Jono here. I’m writing to you today with mixed emotions as I have some big news to share. After over five years of working with the incredible team at Yoast, I’ve decided it’s time for me to step down as Head of SEO and move on to new adventures. I want to express…