Hey folks, Jono here. I’m writing to you today with mixed emotions as I have some big news to share. After over five years of working with the incredible team at Yoast, I’ve decided it’s time for me to step down as Head of SEO and move on to new adventures. I want to express…
19 Apps for Instagram Stories That Will 10X Your Views
The growing suite of apps for Instagrams Stories means the potential for creativity is endless. And while the content may be temporary, their impact isn’t. Instagram Stories offer social media marketers a golden opportunity to reach and engage with the more than half a billion users who watch Stories every day. New to Instagram Stories…
Bud Light Tries to Overcome Controversy with A New Ad
So far, 2023 has been a challenging year for Bud Light. In April the beer brand partnered with transgender actor and TikTok star Dylan Mulvaney on a sponsored social media post promoting Bud Light’s “Easy Carry Contest.” Mulvaney’s video (her second post in collaboration with Bud Light) featured a custom can of beer with her…
Yoast SEO 20.10 brings a brand-new support/FAQ section
We are excited to present Yoast SEO 20.10, a release dedicated to fine-tuning your website and delivering an even smoother experience for all our fantastic users. This update focuses on fixing bugs and implementing minor enhancements to ensure your SEO journey is flawless. We’ve added a support section that gives you quick access to helpful…
16 Grants for LGBTQ+ Owned Businesses and Entrepreneurs
Welcome to <em>Breaking the Blueprint</em> — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Small businesses…
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How AI Will Revolutionize Product Development, and How to Prepare [Insights from AWS’ Senior Advisor to Startups]
As any business owner knows, product-market fit is one of the most challenging aspects of starting a business. Predicting the right product to build – and investing in building prototypes, experimenting, and testing — is an exhaustingly long and expensive process, and oftentimes, business owners run out of money before they’re even able to test…
Know Your Worth: Mastering PPC Management Pricing for Agencies
If you’re like many agencies we speak with, your client list and PPC spend-under-management are on the rise. That’s great news for many reasons, but it’s not without some growing pains. Every new PPC client brings unique challenges that pressure test your current workflow. Existing (often messy) ad accounts, unique seasonal spend fluctuations, and varying…
How Much Should You Invest in AI?
Any company looking to increase production and efficiency while decreasing overhead expenses would do well to investigate the potential of Artificial Intelligence (AI) technology. This article will discuss the optimal level of AI investment for organisations, including a discussion of the possible advantages and important considerations to keep in mind. Let’s start by figuring out…