If you want your brand to show the highest level of credibility on social media, then you’ll need to know how to get verified on Instagram. Earn that little blue check, and everyone will know your account is the real deal. And fake accounts will have a tough time impersonating you. It’s easy to apply…
17 Social Media Metrics You Need to Track in 2023 [BENCHMARKS]
Social media metrics allow you to track every little detail of your social media performance. This is great for honing your strategy, but it can also lead to information overload. Here, we’ve selected the top 17 metrics you need to track to really understand your social success and understand where you can improve. Where available,…
Fudging Video Verification of a Google Business Profile
I’m not saying you should do this, but if for whatever reason you need to fudge and fib your way through the video-verification of your Google Business Profile page, it’s not that hard to do. First tested in 2016, in recent months that verification option has gone from relatively rare to somewhat common to non-optional…
Inside Podcasting’s Profitability Dilemma
Among listeners, podcasts are more popular than ever. But from a business standpoint, the industry has lost its way. The golden age of podcasting spanned from 2015 to 2022. During this time, shows like Serial popularized the medium, and the COVID-19 pandemic led to a boom in podcast production and engagement. Media companies began putting…
7 Simple Steps to Create a Facebook Business Page (+Tips to Make It More Engaging)
Your Facebook Business Page is one of the most important online properties for your business. Why? Because it’s where you connect with customers, respond to feedback, engage with new buyers, and simply tell Facebook’s 2.9 billion users what time your shop is open on Tuesdays. Facebook Business Pages also have a bunch of parts to…
Here’s What You Can Do About Organic Reach Decline in 2023
Organic reach decline has been a hot topic in social marketing circles for years now. So what’s the real state of affairs? As of July 2023, the average engagement rate of an organic Facebook post ranges from 2.58% down to just 1.52%. Organic social media marketing is far from dead. But the way marketers think…
Who Should I (or My Business) Be on Threads? Should You Tweak Personal Branding for the New Platform?
Meta has an answer to Twitter, and it’s Threads. The social media conglomerate launched Threads in July, and the platform amassed 100 million users in just five days. If you’re a brand looking to hop on the Threads train sooner rather than later, you’re likely wondering what your leveraging of the app should look like. …
We Just Witnessed the Birth of a Social Media Channel: What to Know About Threads
In early July, Instagram released its latest app Threads and immediately captured everyone’s attention. Thirty million people’s attention to be exact. Within 10 days, Threads had reached a whopping 100 million active users, even trending on Twitter, the incumbent. Let’s dig into: What Threads is How to Create a Profile Key Features What It Might…