Facebook Messenger isn’t just a tool for having group chats with your cousins—it’s a powerful communications platform that marketers can use to effectively engage and convert audiences. (All that and there’s stickers? Now that’s an app we can get behind.)...
Month: March 2024
Google, Google Maps, Google My Business
How to Do A/B Testing: 15 Steps for the Perfect Split Test
So, you want to discover what truly works for your audience, and you’ve heard about this mythical form of marketing testing. But you have questions like: “What is A/B testing in marketing, anyway?” and “Why does it matter?” Don’t worry!...
Facebook Advertising
3 Tips for Creating Powerful Ads, According to Meta’s Director of Ads
Facebook is an undeniably powerful platform for advertisers. In fact, HubSpot Blog Research found Facebook is the most popular social media network for advertising in 2022, with 62% of companies currently leveraging it. Additionally, Facebook has proven to be the...
Collaboration/Teamwork
How to Give Productive Feedback, According to HubSpot Managers & Editors
Have you ever been in a situation where one piece of feedback changed your life? I have! For years, I worked as a full-time employee at startups and tech companies. Then, one day, my boss discovered I did a few...
Tips & Tricks
Checklist To Improve Your SEO In 2024
Optimization for On-Page SEO Checklist to Improve Your SEO in 2024: Want your pages to rank high on Google? You won’t be able to achieve that if you don’t know where or how to begin with on-page SEO – and...
Alternative Health
Ease Your Anxiety With Acupuncture Today
Anxiety disorders are on the rise globally, now estimated to impact over 40 million adults in the United States alone. The profound feeling of persistent, intense worry and fear can be extremely debilitating, often leading sufferers to avoid work, school,...
Advertising
The Worst Super Bowl Ads — Avoid These Blunders
There’s a lot to be learned from the Super Bowl. While athletes gather new motivation and coaches pick up a few more techniques, the Super Bowl is also an excellent place for marketers to gain tips. How? The ads, of...
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Job Search
What is a Letter of Intent? How to Write One for a Job [+ Examples]
Standard job applications have a standard set of practices. You turn in a resume and cover letter, and then, if selected, you move through a few rounds of interviews and get the job. However, not all potential job opportunities start...
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