Month: April 2024

How to Build an Inclusive SEO Strategy That Attracts and Converts More Customers

How to Build an Inclusive SEO Strategy That Attracts and Converts More Customers

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’m an inclusive marketing consultant and the founder of Thompson Media Group. I also follow a gluten-free diet for health reasons. When I go to a restaurant’s website, I’m wondering, does their menu work…

Everything You Need to Know About YouTube Affiliate Marketing in 2024 (+ Expert Tips & Examples)

Everything You Need to Know About YouTube Affiliate Marketing in 2024 (+ Expert Tips & Examples)

If I were a creator, one of the first channels I’d explore is YouTube affiliate marketing. Think about it: Whether you’re sharing a tutorial or a product review, you can add affiliate links to every YouTube video description you create. Not only that, but you can also stack multiple links to products you recommend without…

Navigating Changing Trends in Google Advertising

Navigating Changing Trends in Google Advertising

In the ever-evolving landscape of Google advertising, staying ahead of trends is crucial for businesses, especially in the home services industry. As we transition into 2024, we’ve observed significant shifts in Google advertising dynamics, particularly across PPC and Google Ads, impacting both cost-per-click (CPC) and conversion rates amongst our home service clients’ campaigns. In this…

New Photo Trends on Instagram: 2024 Edition

New Photo Trends on Instagram: 2024 Edition

After scrolling through thousands of IG posts (for work, obviously), here’s what we’ve learned about new photo trends on Instagram in 2024: they’re joyfully diverse and absolutely love to contradict each other. New Instagram photo trends include random, blurry photo dumps but also meticulously planned monochrome pics. There are trends that bask in natural sunshine,…

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