Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Back in 2015, I worked for a medium-sized British software company. My job was to increase the number of leads we generated from our Facebook, Twitter, and LinkedIn accounts. To help, I was handed…
Ways To Eat More Plants and Enjoy Their Health Benefits
Incorporating a diverse range of plant-based foods into your diet every week is a fundamental aspect of plant-based eating that can profoundly impact your overall health and well-being. Expanding your diet to include a wide range of plant-based foods, including sources of plant protein, is crucial for promoting gut health, strengthening your immune system, lowering…
How to Write Content that Generative AI Search Engines Will Cite, According to Experts
There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool provides a helpful summary (though sometimes it’s laughably wrong). While the tools themselves are evolving every day, it seems generative AI search engines aren’t going anywhere. Since Google launched its AI search, it’s already made…
Maximising Reach with TikTok Influencer Marketing
Optimising Your Reach with TikTok Influencer Marketing TikTok Influencer Marketing: TikTok has become incredibly popular, particularly among younger generations, making it one of the most sought-after social media platforms. TikTok’s user base primarily comprises teenagers and young adults, with a significant portion under 30. Individuals within this demographic often have limited attention spans and gravitate…
Can A Beagle Really Be Left Alone Indoors?
Understanding Your Beagle’s Independence: Can A Beagle Be Left Alone Indoors? While a dog’s love remains unwavering and steadfast, life can present challenges for its owners, leading to difficult decisions about parting ways with their beloved furry companions. Can a beagle be left alone indoors? Leaving their dog can evoke guilt as if they are…
What is Search Experience Optimization (SXO)?
Today, you have to think beyond simply ranking high on search engines. Users want more than just a simple website visit. Your visitors and customers are looking for an engaging experience. Search Experience Optimization (SXO) can help provide this. This merges SEO with user-centric design to help you attract visitors and keep them engaged. The…
The Best Time to Post on Facebook in 2024 Explained
Looking for the best time to post on Facebook for maximum likes, comments, shares, and results? Strategically posting at the time your audience is most likely to engage with your content is one of the easiest wins social media managers can take advantage of. And, while timing isn’t everything, it isn’t nothing, either. Let’s break…
How to Deliver Customer Experiences That Increase Conversions
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve been an inclusive marketing strategist and consultant for seven years. My entry into this space was heavily influenced by my lifelong experiences as a frustrated consumer. Several components of my identity make me…