You don‘t need to be a sneakerhead to know about New Balance—I know I’m not. The 118-year-old footwear company is everywhere, from TV to film to neighborhood cookouts, despite changes in fashion, consumers, and how people find and purchase new products. So, what‘s the brand’s secret sauce to staying relevant longer than we’ve been alive?…
Maintaining Healthy Hair: The Amitys Guide
The Ultimate Guide to Healthy Hair Hair health is essential to overall wellness, and everyone should be familiar with the concepts that promote healthy hair. On the skin’s surface, you may find the protein keratin in the hair follicles. Layer one is the medulla; layer two is the cortex; and layer three is the cuticle,…
Stumped by AI in Public Relations? Here Are 6 Ways It Can Boost Your Strategy
I know. “AI public relations” (PR) kind of sounds like an oxymoron. Public relations is about shaping and sharing your human stories with other humans. It’s about capturing and creating genuine human excitement and resonance. How can we ever leave that to the robots? Well, we can’t — at least not entirely. Like applying AI…
The 10 best AI copywriting tools (free and paid!) in 2024
If it seems like AI copywriting is everywhere these days, that’s because it is: AI is generating content left and right, from blog idea generators and Instagram caption makers to e-commerce chatbots that can issue a refund for your latest order. Like it or not, using AI to create content can save you a ton…
How to use LinkedIn analytics in 2024: A marketer’s playbook
Ever wonder who’s looking at your profile on LinkedIn? Or how effective your company’s page is at generating leads? With the power of LinkedIn analytics, you can track, measure, and optimize your LinkedIn data to improve your personal brand or business page. In this guide, we’ll cover how to access LinkedIn analytics, important LinkedIn metrics…
Product Management vs. Program Management vs. Project Management: Key Differences
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I started my career as a Designer before transitioning into Project Management, and I’ve now been in this field for over 15 years in which 10 of them I worked as a Program Manager….
How To Groom Your Cat Like A Pro
Tips for Keeping Your Feline Friend Looking Purr-fect Cat grooming is an essential part of feline health care and upkeep. Regular grooming sessions have more than just visual benefits. They help to avoid health problems like matting, skin infections, and parasitic infestations. Grooming also allows owners to identify anomalies, such as lumps, bumps, or changes…
How conversational content can help your marketing efforts
Another way to market your product or service? Really? Yes, we’re really looking into something new today. But don’t worry. It’s not groundbreaking. If you look at how the internet and your audience’s interests have changed, you’ll understand why conversational content might be worth investing in. Does this interest you? That’s the big question you…