It’s almost time for a new WordPress release! On the 26th of March, WordPress 6.5 will be released. Once again, the WordPress team, consisting of people from all over the world, has lots of new improvements in store for us. To get you excited, we already had a quick look at what features it will…
How Much Do Freelance Social Media Managers Make in 2024?
They say money makes the (social media) world go round. So whether you’re a freelance social media manager or looking to hire a social freelancer, you need to know how much the going rates are. This article will tell you everything you need to know about freelance social media rates, how to get a freelance…
Why Content Marketers Must Master Keyword Strategies
Crafting Keyword-Rich Content Strategies Why Content Marketers Must Master Keyword Strategies: The keyword strategy is at the heart of SEO and content marketing since it determines how you reach your intended audience. Keywords are more than just buzzwords; people use these words and phrases in search engines. Strategic keyword use can increase your content’s visibility…
Diving Deep Into Marketing in Construction (My Takeaways)
As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped in and launched targeted marketing campaigns. One example is Brett Landscaping, which sold almost its stock of higher-priced porcelain paving products. Fast forward to 2024, people are at work. The economic outlook is…
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How to Use LinkedIn for Business [2024 Guide]
LinkedIn is the world’s premier business network, with 875 million users. For brands that want to reach a professional network, strengthen employee advocacy, and position themselves as industry leaders in front of this massive audience, leveraging LinkedIn for Business is essential. But once you’ve created your Company Page, how do you effectively market your business…
How to Use Power Queries in Excel
Though tech tools offer a wide variety of data management solutions, consolidating information from multiple sources remains a challenge. Making sense of disparate datasheets often relies on manual effort. This is where power query can help by wrangling data from various origins into an integrated view. As a marketing consultant, I work with multiple teams…
Yoast SEO 22.3: Introducing AI for category and tag pages
Yoast SEO 22.3 introduces a highly-requested AI feature exclusively for our Yoast SEO Premium customers. AI-generated titles and descriptions—simply input your keyphrase for SEO-optimized suggestions. Effortlessly enhance category and tag pages, save time, and stay ahead in SEO. Yoast SEO 22.3 also includes additional refinements and fixes, enhancing the user experience from which all our…
19 Facebook Messenger Stats Marketers Must Know in 2024
Facebook Messenger isn’t just a tool for having group chats with your cousins—it’s a powerful communications platform that marketers can use to effectively engage and convert audiences. (All that and there’s stickers? Now that’s an app we can get behind.) With nearly a billion users worldwide, Facebook Messenger is an intriguing platform for businesses to…