Blog post checklist: how to optimize for search engines So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What do you...
Year: 2025
Google, Google Maps, Google My Business
Can music influence what we buy? To find out, I dove into the psychology of music
In the first episode of my Nudge podcast, I interviewed the fantastic psychologist Dr. Adrian North, who conducted one of the seminal studies on the psychology of music. Back in 1997, the researchers stocked an English supermarket with four types...
eCommerce SEO, WordPress, Yoast SEO
Still not ready for Black Friday 2025? Here is your last minute rescue plan
Heads up! Black Friday is almost here, and if you still haven’t prepared, it’s time to act fast. The clock is ticking, but you can still make meaningful updates that count. This article covers practical and straightforward last minute Black...
Google, Google Maps, Google My Business
Best practices for answer engine optimization (AEO) marketing teams can’t ignore
A few months back, I was having a bit of a professional identity crisis. And it’s all thanks to answer engine optimization (AEO) and AEO best practices. Before 2024, I spent the better part of a decade focused on topping...
Content SEO, Readability, SEO Copywriting
First things first: writing content with the inverted pyramid style
Journalists have been using the inverted pyramid writing style for ages. Using it, you put your most important information upfront. Don’t hedge. Don’t bury your key point halfway down the third paragraph. And don’t hold back; tell the complete story...
Google, Google Maps, Google My Business
How to create and improve your Facebook Business Page in 2025
A Facebook Business Page is a public profile on Facebook that allows businesses and creators to promote content and connect with customers online. It’s an important tool for engaging with customers. Brands use a Facebook Business Page to run Facebook...
Google, Google Maps, Google My Business
Machine learning in email marketing: What drives revenue growth (and what doesn’t)
TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior — driving higher engagement and revenue. You can unify your CRM data and automate workflows to use ML for dynamic personalization, send-time...
Google, Google Maps, Google My Business
Why user-generated content (UGC) matters + how to do it right
User-generated content (UGC) refers to content created by your customers about your brand or its products. It’s so simple that you’ve probably created UGC without even knowing it by leaving a review of a business or posting an image using...
Recent Comments