The best people to help you get more customers are your current and past customers. They give you referrals, reviews, results you can showcase, and more. The second-best people are your almost-customers. They give you intel you won’t get anywhere else – if you ask them for it. You can use that intel to improve…
Integrating human insight with AI-generated content: How to maintain E-E-A-T
Now that so many people use AI tools to create content, the questions about the credibility of those tools keep popping up. Can you really make AI-generated content and still meet Google’s E-E-A-T standards? Of course, the answer is yes, but there’s a limit to what you should let these tools do. Incorporating human insights…
Creating a B2B buyer journey map in 8 steps
When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your product inside and out. This is where a B2B buyer journey map becomes an invaluable asset. A well-crafted buyer journey map provides valuable insight into your potential customers‘ decision-making process….