We’re all still trying to get a grip on local SEO for AI chatbots (Grok, Gemini, ChatGPT, etc.). Everything’s subject to change in about 5 minutes. For all I know, maybe my advice here will have the shelf life of...
Year: 2025
Google, Google Maps, Google My Business
16 X (Twitter) tools that will make your job easier in 2025
Sure, you can fire out a post on X (Twitter)’s native app, but it’s not enough to grow. You need to use the right Twitter tools to go from basic to bumpin’. These are the 16 X (Twitter) tools—including free...
Content SEO, eCommerce SEO, Technical SEO, WordPress, Yoast SEO
LLM SEO Optimization Techniques: (including llms.txt)
Table of Contents How to Make Your Content Visible in the Age of AI Search What Are LLMs and Why Should You Care? The New Way of Searching SEO vs. GEO vs. AEO vs. LLMO: Are We Just Rebranding SEO?...
Google, Google Maps, Google My Business
AI avatars are already here, and these are the trends I’m most bullish on
As the founder of AI newsletter Mindstream, I'm constantly thinking about scale, especially when it comes to content. For me, video was the bottleneck. I wanted to show up consistently, but I didn’t want to spend hours filming, editing, or...
Google, Google Maps, Google My Business
Here’s how to prove marketing’s pipeline value & revenue impact to your CFO
Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement — excuse the stars in my eyes — CFOs focus on revenue, risk, and return. This clash of professional love...
Google, Google Maps, Google My Business
The definition of a buyer persona [in under 100 words]
Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How does a good marketer straddle this? By writing directly to a single viewer, aka their buyer persona....
Google, Google Maps, Google My Business
How to scale your hypergrowth marketing team from 5 to 25 people using this template
In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe for disaster. The lean marketing team that got a business off the ground is not the same team that will...
eCommerce SEO, Yoast SEO for Shopify
Get discovered before it’s too late: top Yoast SEO for Shopify features to outperform competitors this Black Friday
Before we know it, the winter hues will set in, and with them comes the biggest shopping day of the year: Black Friday. Black Friday 2024 was a goldmine for online businesses, clocking in record-breaking numbers. Online shoppers spent over...
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