Table of contents Basic: Start with what you can control for Black Friday 1. Optimize your metadata 2. Optimize product pages for both humans and search engines 3. Use internal links to guide traffic Intermediate: Strengthen your SEO and campaign strategy...
Year: 2025
Google, Google Maps, Google My Business
14 best AI SEO tools & how I use them [new data]
Keeping up with the best AI SEO tools can feel like a full-time job. While we all know that tools help us to do our jobs better and faster, finding the time to research the tools and integrate the new...
Content SEO, eCommerce SEO, WooCommerce
Black Friday SEO 2025: 10 tips to start preparing!
The summer is in full swing, but should you already start preparing for Black Friday? Yes! It’s the biggest sales of the year, and ranking in Google is something you take time to do. It’s never too early to start...
Google, Google Maps, Google My Business
Measuring inclusive marketing — why traditional KPIs hinder both customer success and brand growth
Brands want to know that they are on the right track toward achieving their goals. That’s why measurement matters. Key performance indicators (KPIs) often give leaders signals to determine if what they’re doing is working or if they need to...
branding, Holistic SEO, Link Building, SEO Basics
What is off-page SEO?
Off-page SEO is everything you do outside of your website to help it rank better in the SERPs. On-page SEO focuses on content, site structure, and technical improvements, but off-page SEO looks at building credibility from outside. There are many...
Google, Google Maps, Google My Business
5 best investment management CRMs in 2025
Managing investor relationships isn’t like managing any old leads or sales deals. Investment firms deal with high-stakes portfolios, detailed reporting cycles, and strict compliance rules — all of which require special consideration. To stay competitive, modern firms need investment management...
crm
5 best CRMs for nonprofits in 2025
Nonprofits face distinct challenges when it comes to managing relationships and driving engagement. Unlike for-profit businesses, nonprofits must balance limited budgets with the need to maintain strong donor relationships, manage volunteers, run programming, and track impact, often across dispersed teams....
Google, Google Maps, Google My Business
AI predictions that will completely change marketing — and life — in 2025
For the past few months, I‘ve been deep in the trenches testing the latest AI models, spending $200 a month on ChatGPT Pro, and building games with AI that would have required entire development teams just months ago. I’ve watched...
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